When riders blocked a Berlin dark store this June to protest arbitrary firings, overweight deliveries and a lack of protective gear, he wrote in a company Slack channel that “I would rather die to protect values then be a de-escalator.” He later accused riders of dabbling in politics at the behest of “external parties”. Sümer is a charismatic leader who appears to revel in steamrolling risk. His company has followed the scale-at-all-costs model popular with Uber, WeWork and other Silicon Valley brands. Gorillas’ Sümer, presumably, disagrees (he could not be reached for this article). “We’re not about cravings or emergency snacking.”

“We’re very much about quality groceries and the midweek top-up shop,” says Dent. Its highest selling products are avocados, bananas, lemons and Oatly milk. London-headquartered Weezy is betting on this. “I genuinely believe it’s a once-in-a-generation spending shift from offline to online, and Covid’s’s just accelerated that,” says Alec Dent, co-founder and COO of Weezy, a London-based startup promising to deliver produce in 15 minutes.īritish and German consumers are increasingly “uptrading” in the pandemic – buying higher quality and more sustainable produce. That may drop as restaurants and shops reopen, but the pandemic may have changed buying habits for good. Online grocery shopping grew 55 per cent from 2020, as lockdowns forced us to eat at home.

The European grocery market is worth £2 trillion and, according to McKinsey, grew ten per cent in value last year. The Covid-19 pandemic has birthed a host of startups with peculiar names – Weezy, Flink, Getir, Jiffy, Zapp, Glovo and Cajoo – to join Gorillas in the quest to fill Europe’s fridges. More recent brands such as DoorDash and Postmates, buoyed by advances in mobility and data science, have excelled. Q-Commerce firms like Kozmo and Webvan, which offered one-hour and thirty-minute deliveries respectively, hemorrhaged cash and became bynotes of the dot-com bubble. The internet’s arrival encouraged entrepreneurs to reverse the process once more - but almost all Web 1.0 attempts failed.

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